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CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.   Written by  senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

CRM dient nicht nur dem Aufbau von langfristigen Kundenbeziehungen zur Verbesserung der Wertschöpfung. Es ist auch ein Instrument zur gezielten Kostensenkung in den Bereichen Marketing, Vertrieb und Service. Der hier vorgestellte ganzheitliche CRM-Ansatz berücksichtigt Data Mining/Warehousing, die Interaktion zwischen Mitarbeitern und Kunden sowie Aspekte der Geschäftsprozessoptimierung anhand von Software-Anwendungen und des Workflow. Dieses Buch liefert die geeigneten Grundlagen und Werkzeuge, um Kostenreduktionspotenziale innerhalb der CRM-Wertkette zu identifizieren und gezielt umzusetzen.

Die Diskussion um Chancen und Risiken von CRM-Einführungen hält unvermindert an. Mittelständische Unternehmen, die traditionell viel in die Optimierung ihrer Kundenbeziehungen investiert haben, sind jedoch durch die heftige Debatte pro oder contra Customer Relationship Management hochgradig verunsichert. Dieses Buch bringt Klarheit in die Fülle von Informationen und Lösungsansätzen. Es bietet wertvolle Orientierung für alle Mittelständler, die den Einsatz von CRM in Erwägung ziehen, und macht Mut, eine CRM-Einführung als Stufenkonzept in Angriff zu nehmen. Die 2. Auflage ist an die veränderten Marktbedingungen angepasst und um aktuelle Beispiele ergänzt.

BAREMINERALS/COMPLEXION RESCUE TINTED HYDRATING CRM GEL (3) BUTTERCREAM 1.18 OZ

Software architecture is a primary factor in the creation and evolution of virtually all products involving software. It is a topic of major interest in the research community where pronusmg formalisms, processes, and technologies are under development. Architecture is also of major interest in industry because it is recognized as a significant leverage point for manipulating such basic development factors as cost, quality, and interval. Its importance is attested to by the fact that there are several international workshop series as well as major conference sessions devoted to it. The First Working IFIP Conference on Software Architecture (WICSAl) provided a focused and dedicated forum for the international software architecture community to unify and coordinate its effort to advance the state of practice and research. WICSA 1 was organized to facilitate information exchange between practising software architects and software architecture researchers. The conference was held in San Antonio, Texas, USA, from February 22nd to February 24th, 1999; it was the initiating event for the new IFIP TC-2 Working Group on Software Architecture. This proceedings document contains the papers accepted for the conference. The papers in this volume comprise both experience reports and technical papers. The proceedings reflect the structure of the conference and are divided into six sections corresponding to the working groups established for the conference.